2025-2026

In under 7 months I led social media growth and community development for Camden Games, delivering 200%+ organic growth through a revised short-form content and testing strategy across Instagram and TikTok. All this on accounts previously inactive.

Best performing videos exceeded 30,000 views, while average Reel performance increased from 200–300 views to approximately 1,000 views, resulting in hundreds of new followers gained organically.

My role covered content planning, creation, and editing (Adobe Premiere Pro, Photoshop, Canva, CapCut), alongside series development, performance reporting, and data-led optimisation through a trial Reels testing strategy, which significantly improved organic impressions

I managed community outreach, influencer marketing, and collaborations with @terrencemara and @home_educate_family, as well as TikTok Shop, Instagram Shop, and TikTok Live activity, integrating commerce and live formats into the wider social strategy.